Ohiopyle Trading Post (OTP) came to OpenArc with three confusing, outdated websites that each had their own language, slight stylistic variations, and overlapping content. Through working closely with OTP, we built a visual language full of impactful colors and rich in imagery to bring the company's passion to the site. We also developed custom iconography to help newcomers to better understand their services.
We thoroughly combed through all of the copy on their site, removing redundant information, pulling important information to the forefront, and creating a consistent message. The result is a site with content that is as compelling as its visuals.
Finally, we completely re-imagined a common reservation form into an interactive experience that helps users better understand every decision along the way.